YOUR WHY MATTERS
AS A CONSUMER.
AS A BRAND.
AS A COLLEAGUE.
Recognizing the need for compelling brand communication that addresses your WHY, we created COMMUNITYCATION – our language and our mindset for communication with and within communities.
At haebmau we bring brands
and communities on one level
so they see eye to eye. We familiarize ourselves with the places and the platforms that community members navigate and read and decipher their social codes.
30 % purpose based brands have a higher innovation level than others.
The dialogue is real. It reflects the respect we have for the communities. It enables us to offer the ideal platform for connection and co-creation.
Brands are more trustworthy to 62 % of consumers when they are transparent.
Communitycation dissolves the boundaries between brands and communities based on three pillars: interaction, co-creation and focus on the common WHY.
This results in respect, appreciation and added value for the community and the brand. It generates buzz and guarantees a longer shelf life for brand stories, assuring campaign success.
82 % of employees think it's important that their company has a purpose that contributes to society.